Gujarat, Ahmedabad 14 February 2025: Founded by husband-wife duo Prateek Rastogi and Aishwarya Bhatnagar, this biofortified food company provides everyday nutrition by naturally integrating essential nutrients into daily meals.
A core pillar of Better Nutrition is its “Better Seeds” initiative, a program that partners with 150 farmers to focus on seed preservation and quality.
Prateek and Aishwarya’s entrepreneurial journey began with an unexpected match as they met on Shaadi.com. Reflecting on their experience, Prateek shared, “Shark Tank India 4 was an exhilarating journey that pushed us to not just refine our pitch, but to rethink and strengthen our entire business strategy. The Sharks’ insightful questions challenged us to dig deeper—on scalability, impact, and what truly differentiates Better Nutrition. Their feedback was invaluable, helping us sharpen our vision and accelerate our mission to bring biofortified foods to every household. Walking away from this experience, we are more confident, more determined, and more committed than ever to making a real impact on nutrition in India.”
With an ask of 60 Lakh for 1% Equity, the founders are hopeful that their unique selling proposition and celebrity endorsements will secure them a deal. Will Better Nutrition succeed in their mission? Tune in to Shark Tank India to find out!
Watch Shark Tank India 4 Monday to Friday at 8 PM, only on Sony LIV!
