Savings enabled through instant bank discounts, deals, Amazon Pay rewards, coupons, free Prime deliveries, exchange offers and more
Amazon Great Indian Festival 2026 continues through Bhai Dooj on November 11
- Historic milestones: Highest-ever shopping volume – up 50% YoY; Over 393 crore customer visits already
- Unprecedented value for Prime members: Prime members saved over 10X more YoY with Prime-only offers. Prime members received their orders faster than ever with a 3.6X increase in same-day deliveries – including deliveries within minutes and hours. Highest-ever Prime member sign-ups for a shopping event.
- Bharat shops more, goes premium: Over 50% YoY increase in shopping volume with more than 70% customer visits from beyond the metros. Multifold increase across premium smartphones, appliances, fashion, beauty, health, home and more enabled by affordability programs. EMI spends grew 40% YoY, and 9 in 10 rupees spent on EMI went to interest-free No-Cost EMI, helping customers upgrade without stretching their budgets.
- Delighting customers, faster: In over 120 cities, Amazon delivered one in every two products within minutes. 1 in 3 orders were delivered on the same day across the country. 2X YoY increase in shipments by rail via India’s Dedicated Freight Corridor, alongside air shipments.
- Top deals delivered-in-minutes fuel customer engagement: Amazon Now drove 23X more first-time shoppers to Amazon.in YoY. Orders a day on Amazon Now grew 18X YoY, average order value up 30% YoY.
- Sellers see resounding success: Number of small and medium business sellers recording a 10X spike in sales grew over 30% YoY. New sellers recorded over 2.3X increase in unit sales, led by sellers from tier 2 and 3 cities such as Alappuzha, Guntur, Ajmer, Bhatinda and Hooghly. 70% YoY increase in unit sales of sellers offering products under INR 500.
- Value commerce: Orders for products priced under INR 99 grew 5X YoY, while value shopping overall grew 20% YoY. On Amazon Bazaar, daily shoppers grew 10X YoY.
BENGALURU | 03rd NOVEMBER 2026 | Amazon today announced multiple milestones in the ongoing Amazon Great Indian Festival 2026. The shopping event has broken previous records across customer savings, shopping volume, seller success and delivery speed — attracting over 393 crore customer visits already.
The Amazon Great Indian Festival 2026 has delivered historic savings for millions of customers, enabling over INR 2,800 crore in savings through deals, instant bank discounts, cashback, Amazon Pay rewards, free Prime deliveries and more, setting a new benchmark for customer value during the festive shopping event. 1 in every 3 units bought during the event was rewarded with cashback. More customers chose Prime this festive season, with the Amazon Great Indian Festival 2026 recording the highest-ever Prime sign-ups for any shopping event on Amazon.in. Prime members continued to get the best of Amazon, saving over 10X more year-over-year through Prime-only offers. Prime members also experienced the fastest deliveries ever, with a 3.6X increase in same-day deliveries — including deliveries within minutes and hours.
“It has been humbling to see customers across the country choose Amazon.in to fulfill their festive aspirations and upgrade across product categories – from smartphones and smartwatches to ethnic wear, festive décor, beauty products, everyday essentials and more. This has been a historic year for us with the highest-ever shopping volume, increasing more than 50% over last year. More importantly, we were able to enable the highest-ever savings for customers of over INR 2,800 crores, welcome more new Prime members than in any shopping event, drive record growth for our sellers, and deliver products at our fastest-ever speeds across the country. With a week to go for the Amazon Great Indian Festival, we look forward to delighting customers with deals on our widest selection, Prime-only offers, exciting cashback and lots more” said Saurabh Srivastava, Vice President, Amazon India.
Bharat Goes Premium
The Amazon Great Indian Festival saw a remarkable 50% year-over-year increase in shopping volume, with more than 70% of shoppers hailing from beyond the metros. Categories such as premium smartphones, appliances, fashion, beauty, health and home witnessed a multifold increase in demand. Notably, EMI spends grew 40% YoY, and 9 in 10 rupees spent on EMI went to interest-free No-Cost EMI, helping customers upgrade without stretching their budgets.
Amazon Now Drives Massive Engagement
Amazon Now, the ultra-fast delivery service, emerged as a powerful gateway for new customers, driving 23X more first-time shoppers to Amazon.in year-over-year. The promise of top deals delivered in minutes resonated strongly with customers seeking instant gratification with daily orders on Amazon Now growing 18X YoY. Customers also chose higher-value products, with the average value of each product ordered increasing 30% YoY.
Sellers Celebrate Bumper Growth
The Amazon Great Indian Festival 2026 was a landmark event for sellers, especially those from smaller cities. New sellers recorded over a 2.3X increase in unit sales, led by entrepreneurs from tier 2 and 3 cities such as Alappuzha, Guntur, Ajmer, Bhatinda and Hooghly. Sellers offering products under INR 500 saw a 70% year-over-year increase in unit sales, highlighting the growing demand for affordable products. Number of small and medium business sellers recording a 10X spike in sales grew over 30% YoY.
Amazon Business Powers Festive Procurement
Amazon Business continued its strong momentum with a 40% YoY increase in sales during the festive season. New business customer sign-ups grew nearly 20% YoY, reflecting the increasing adoption of online procurement by businesses across India.
Faster festive deliveries across Bharat
During the Amazon Great Indian Festival, Amazon India delivered 1 in 3 orders on the same day, as number of products delivered the same day or faster grew nearly 5X YoY. In over 120 cities, Amazon delivered one in every two products within minutes. Amazon moved twice as many shipments by rail everyday YoY through India’s Dedicated Freight Corridor, alongside air shipments across key corridors.
The festive season reflects growing engagement across the country, with online shopping reaching deeper into Bharat than ever before.
- Smaller towns shop like mini-metros: Customers in towns with a population of less than 10 lakh bought as many products each as customers in thriving mini-metros such as Coimbatore, Nagpur and Patna.
- Karnal breaks into the top 25: Karnal entered Amazon.in’s top 25 cities, with 1 in 2 people in the city shopping on Amazon.in and customers there buying nearly as many products each as in Bengaluru.
- Bharat chooses premium: Customers in Delhi and the NCR region bought the highest-value products across states, with Bihar, Jharkhand and Chhattisgarh close behind.
Blockbuster demand across categories
From premium tech to homegrown brands, customers across Bharat shopped across every category and budget this Amazon Great Indian Festival.
- Smartphones: Premium Android smartphones priced above INR 30,000 grew 50% YoY, led by Samsung and OnePlus, with tier 2 and 3 cities contributing over half of the segment’s growth.
- Wearables and electronics: Premium smartwatches grew 5X YoY, led by Apple Watch 11 and Garmin, pocket cameras 4X YoY, led by DJI, and premium tablets priced above INR 30,000 over 30% YoY.
- TVs and appliances: TVs of 55 inches and above made up 60% of TVs bought. Mini LED TVs grew 33X YoY, led by TCL, Sony and Xiaomi, and tier 2 & below cities accounted for over two-thirds of home entertainment demand.
- Fashion & Beauty: Lab-grown diamond jewellery grew 3X YoY, led by Keemti, Beyon (House of Titan) and Lucira, and automatic watches grew 60% YoY. 1 in every 6 units bought on Amazon.in was a beauty product, and Luxury Beauty grew over 30% YoY – the fastest across fashion and beauty. Bharat led the way, with fashion customers in tier 2 and 3 cities growing up to 23% YoY and customers in tier 3 cities buying over 50% more beauty products YoY.
- Gen Z favourites: Over 1 in 3 rupees spent on fashion and beauty on Amazon.in went to Gen Z favourite brands, which grew 25% YoY, with SERVE, Amazon.in’s store for Gen Z style, offering over 350 brands. Palmonas grew 2.6X YoY in statement jewellery, Nike over 75% YoY in shoes and BlissClub over 80% YoY in athleisure.
- Home & kitchen: Wakefit desks grew 3.7X YoY, sofas 2.3X YoY, wardrobes 2.2X YoY, coffee makers grew nearly 80% YoY and air fryers grew 55% YoY. High-efficiency solar panels grew nearly 7X YoY.
- Everyday essentials: Plant protein more than doubled YoY, sweets grew 70% YoY and pet health products and supplements over 40% YoY. Bharat led the way, with everyday essentials in tier 2 and 3 cities growing three times as fast YoY compared to metros.
- Mobility: Customers from nearly 4,500 pin codes shopped for two wheelers on Amazon.in, including premium motorcycles Triumph Speed 400 and the KTM 390 Adventure.
- Made in India brands: Nuuk grew 2.4X YoY, Nestasia 2X YoY and Native by UC over 80% YoY
Flexible payments make festive upgrades more accessible
- Customers used a range of payment options to make festive purchases more affordable. Over 20% more customers availed instant bank discounts on SBI, Axis Bank, ICICI Bank and HDFC Bank cards than last year
- EMI continued to power big-ticket buying, with EMI spends growing 40% YoY. Of total EMI spends, 90% was on interest-free No Cost EMI, as 25% more customers chose No Cost EMI than last year. EMI made up half of the spends on mobiles, TVs and appliances.
- Amazon Pay Later saw strong growth, with No Cost EMI on Amazon Pay Later growing 2X YoY, their issuances growing 30% YoY and 3 in 4 Amazon Pay Later spends made on EMI, reflecting customers’ growing preference for predictable, interest-free repayment. Pay in 3, its interest-free instalment option, also grew 2X YoY.
- Customers using Amazon Pay UPI grew 40% YoY and transactions nearly 50% YoY, with 2 in 5 customers choosing UPI, while customers using Amazon Pay Balance grew over 2X YoY and transactions nearly 2.5X YoY.
- The Amazon Pay ICICI Bank Credit Card user base grew 25% YoY, with EMI tenures of 12 months and above growing 3X as customers used it for high-value purchases. Beyond EMI, gift cards grew 75% YoY, and festive travel stayed strong, with flights making up about 70% of travel bookings and hotel and bus bookings growing 45% YoY and 40% YoY.
Sellers across India see strong festive momentum
The Amazon Great Indian Festival 2026 delivered strong momentum for sellers across India. New sellers sold over 2.3X units, marking the strongest performance by new sellers across all editions, while the number of small and medium business sellers recording a 10X spike in sales grew over 30% YoY, highlighting the growing success of small businesses during the festive shopping event. Following the recent fee reductions for products priced under INR 500, sellers offering affordable products in this price band recorded their strongest Amazon Great Indian Festival, with units sold by these sellers growing over 70% YoY and the number of these sellers achieving a 10X spike in sales growing over 35% YoY, led by Surat, Jaipur and Coimbatore. India’s artisan hubs also recorded strong festive growth, with Ajmer, Jodhpur and Saharanpur growing over 30% YoY in units sold and the number of artisans achieving a 10X spike in sales growing over 2X YoY.
Brands celebrate a record Amazon Great Indian Festival 2026
- “This Amazon Great Indian Festival, we grew over 100% year-on-year, and our next phase centres on the kitchen category, with a new range of bottles, lunch boxes, cookware, storage containers and kitchen tools,” said Anurag Agrawal, Co-founder, Nestasia.
- “Our sales on Amazon.in more than doubled this Amazon Great Indian Festival, up 154% year-on-year, and we sold nearly three times as many units as last year,” said Shubham Dandwate, E-commerce Head, Slovic.
- “We are delighted with the strong customer demand for our brands Aristocrat, Skybags and Footloose in the ongoing Amazon Great Indian Festival, with our overall group portfolio growing 45% YoY. This is an extremely encouraging performance and reaffirms the quality and trust that we have built amongst Amazon consumers. While Aristocrat and Skybags are household names, Footloose, our newly launched brand performed above expectations contributing 3% to the VIP group portfolio on Amazon. We look forward to building on this growth for the remainder of FY’27 and through next year,” said Sameer Wanchoo, CMO, VIP Group.
- “This Diwali on Amazon.in, customers showed us they are shopping smarter, choosing value packs, ready-made routines and problem-solving products over single units. Our face wash category grew 1.8X YoY, led by the Mamaearth Rice Face Wash range at 5X YoY, while regimen packs such as sunscreen and serum combos grew 10X YoY, a clear sign that customers want curated routines. Amazon.in continues to be where our customers discover, build and commit to their skincare routines,” said Richa Gupta, Senior Vice President, Ecommerce, Honasa Consumer Limited.
*To view all deals and offers, visit Amazon Great Indian Festival storefront. Disclaimer: The product details, description and pricing are as provided by the sellers. Amazon is not involved in pricing or describing the products and is not responsible for accuracy of product information provided by the sellers. The deals and discounts are provided by sellers and/or brands to the total exclusion of Amazon. Product descriptions, features and deals are provided by sellers and reproduced as-is.
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