Vogue Eyewear emphasises that self-expression and style are ever evolving as we continue to discover oneself in the journey of life.
AHMEDABAD, GUJARAT | 04th JUNE 2026 | Kriti Sanon joins Vogue Eyewear as its new female Brand Ambassador, alongside talent powerhouse Shahid Kapoor, who continues his longstanding association with the brand. Strengthening its connection with a new generation that values individuality, confidence, and self-expression, the brand unveils its latest campaign, ‘Vogue Eyewear Journeys’ – fashionable, relatable, and thoughtful.
A National Award-winning actor with pan-India appeal, Kriti Sanon brings a contemporary perspective to Vogue Eyewear. Known for her inimitable personal style and strong connection with a young, fashion-conscious audience, she reflects the brand’s spirit of playfulness with authenticity.
Rooted in the idea that fashion isn’t static; instead, is an evolving journey that mirrors self-discovery, the campaign brings this philosophy to life through a visually engaging narrative, where the protagonists encounter different versions of themselves across moments in time and is emphasized poetically with apt voice over – “when you meet you, you find you”. The campaign also transitions seamlessly between these parallel selves, through windows that also allude to one’s perspective, capturing the fluid and deeply personal nature self-discovery and expression through style.
“Vogue Eyewear is on trend, versatile and resonates perfectly with my personal style. I’m excited to join them with their latest campaign that explores constant reinvention, as we explore new aspects of our own personality. The campaign beautifully captures this journey of self – discovery and how style play a key role in self -expression” says Kriti Sanon.
“What I’ve always appreciated about my journey with Vogue Eyewear is how naturally it aligns with my own sense of style… unforced, evolving, and personal. This campaign captures that spirit. Having Kriti join the brand adds a fresh dynamic; she has a strong, individual point of view that complements it beautifully,” says Shahid Kapoor.
Each frame in the campaign positions eyewear as an integral accessory, seamlessly complementing the transitions of various selves and reinforcing its role in everyday fashion.
Conceptualised by Network Advertising, the campaign is directed by Emmy Nominated – Suraj Wanvari and captured by ace photographer- Prasad Naik. It has been launched through an integrated rollout across digital, social media, print, and OOH platforms, reaching audiences nationwide.
Vogue Eyewear collection is available in all leading stores and online platforms within an accessible price range of INR 3,000 to 10,000.
Styles featured in the campaign
VO5695SU
Arriving at the sweet spot between avant-garde and off- duty style, these oval acetate frames make a bold statement with ease. Tapered temples complement the soft curves, finished with the signature Vogue Eyewear logo, available in black, havana, milky vanilla or full moka.
VO5707S
Vintage-inspired acetate frames play with tradition, combining contemporary style cues with V-pins and keyhole bridge. Slender temples continue the clean-lined aesthetic and compliment the silhouette, free from branding to dial up the impact of transparent dark grey or brown colorways.
VO4352S
Add a touch of bold personality to your look! These lightweight, irregular metal frames feature clean lines and adjustable nose pads for a comfortable fit. Effortless style, balance sophistication with a vibrant, playful edge
VO4356S
Wire frames are forever redefined, setting out a truly original rectangular silhouette with a double bridge, delivered in thin metal. Gradient and polar lens options evoke sleek city style, while logo-branded nosepads add a sophisticated finishing touch.
VO4358I
A sleep, minimalist look suitable for daily wear characterizes this rectangular optical frame. The modern design is reimagined for today with uncompromising quality, detailed with logo-branded nosepads and colorful temple tips to complement a metallic palette.
VO5239
A popular, feminine cat-eye optical frame, featuring a lightweight and comfortable design. Characterised by a trendy, slightly retro look thanks to its metal and plastic combination, it is available in various colors including classic black, tortoise, and burgundy
VO5689
It’ a stylish, women’s optical frame featuring a modern square design. Combining timelesselegance and versatility, it guarantees maximum comfort thanks to its light weigh and adjustable temples. They are available in various colors including dark tortoise, transparent brown, and transparent sky blue.
VO5709
This stylish, full-rim eyeglasses frame for men, feature a modern interpretation of a classic square design. Made from acetate, these frames offer a balance of comfort and durability. Pilot shape inspired, they are a versatile option for daily wear, office, or casual wear.
Know more about Vogue Eyewear at:
https://www.vogue-eyewear.com
Instagram.com/vogueeyewear
Facebook.com/vogue.eyewear
== ENDS ==
