Bangalore 05 September 2024: In its constant endeavour to exceed customer expectations by delivering exceptional experiences, Toyota Kirloskar Motor (TKM) today announced the introduction of “T CARE”, an innovative initiative aimed at delivering a holistic ownership experience to their esteemed customers. T CARE integrates a range of supports with value-added propositionunder a single brand, ensuring that every engagement with the customer reflects Toyota’s core values of reliability, quality, and exceptional care.
Driven by a customer-centric approach, “T CARE” provides a comprehensive range of services that demonstrates the company’s dedication to enriching customer delight and fostering long-term relationships. Covering everything from presales to aftersales and repurchases, T CARE integrates these offerings under one unified brand that includes, to name a few,
T DELIVER brings unique last mile logistics of new car delivery via flatbed trucks, ensuring the vehicles reach their final Toyota touch point in brand new condition.
T GLOSSoffers end-to-end car detailing services,keeping the customers’ cars in top condition always
TWEBprovides a user-friendly online platform for purchasing Toyota vehicles, providing customer convenience
T ASSISToffers 24/7 roadside assistance for 5 years, ensuring timely support to the customers
T SECURE provides peace of mind with an extended warranty for an additional 2 years
TSMILE offers customizable, hassle free and cost-effective pre-paid maintenance package
T SAATHensures timely delivery of service parts and reaching closer to customer, thereby providing convenience
T CHOICEprovides multiple service parts choice to the valued customer
T INSPECT provides vehicle inspection services undervarious used car related activities such asduring the sale of used cars, used car financing, break in insurance renewal, etc.
T SPARSH facilitates as a one-stop solution, focusing on rural areas, that offers expert guidance on vehicle selection, facilitate test drives, and provide comprehensive information about Toyota’s diverse range of models
T SERV provides convenience of multibrand car service network, offering quality affordable services with a focus on customer satisfaction and enhanced vehicle reliability
T CARE focuses on streamlining the customer experiences, ensuring effortless access to top-tierassistanceand best support throughout their ownership journey with Toyota.
Commenting on this new initiative, Mr. Sabari Manohar, Vice President of Sales, Service, and Used Car Business at Toyota Kirloskar Motor, stated, “At Toyota, our customers are at the heart of everything we do. Our focus always remains on elevating the customer experience at every touchpoint—before, during, and after the sale. We strive not only to deliver exceptional products and services, but also to foster a deep, lasting connection with our customers throughout their entire ownership experience with Toyota.The newly introduced T CARE initiativeincorporates a wide array of offeringssuch as T DELIVER, T GLOSS, T ASSIST, T SAATH, T SECURE, T CHOICE and more, under a single brand allowing us to deliver seamless and personalized support that addresses the diverse needs of our valued customers acrossthe rural and urban areas.
We believe that T CARE will further strengthen our customer connect and fortifytheir immense trustplaced in us over the years, thereby support Toyota’spurpose of becoming a mobility company. Our aim is to ensure a truly satisfying experience for our discerning customers and continue to be the most trusted partner that caters to their ever-evolving mobility needs.”
Notably, TKM currently has 685customer touch points plus 360 T Sparsh outlets, which cumulatively stands at a total of 1045 touch points across India, ensuring easy accessibilityto Toyota’s varied products and services, and thereby making it convenient for their esteemed customers.
