Gujarat, Ahmedabad 20 February 2025: Meesho is transforming influencer-driven shopping by launching one of India’s largest creator marketplaces. As part of its Content Commerce strategy, the platform has introduced three key pillars to deliver immersive and interactive shopping experiences at scale: Meesho Creator Club: A dedicated in-house affiliate program that empowers influencers of all sizes, including those from tier 3 and tier 4 cities by providing real-time performance analytics, faster payouts, and direct collaboration opportunities. This platform removes traditional barriers, enabling creators to monetize their content effectively, scale their digital businesses, and access high-demand product categories with tailored support. Video Finds: Short, engaging product videos hosted directly on the Meesho app, enabling users to discover and shop seamlessly through immersive content. Products showcased in these videos are clickable, allowing users to shop instantly without leaving the content. Live Shop: Real-time interactive sessions where sellers and influencers showcase products, answer queries, and drive instant sales.
Prasanna Arunachalam, General Manager, Monetization & Content Commerce at Meesho said, “India’s creator economy is evolving rapidly, and we are excited to be at the forefront of unlocking economic opportunities for influencers, creating a level playing field for both large and micro creators across metro and Tier 2+ cities. Our ongoing efforts have transformed Meesho’s content commerce into a dynamic three-way marketplace, seamlessly connecting creators, sellers, and consumers. Furthermore, with the launch of Meesho Creator Club, we are doubling down on our mission to democratize internet commerce, empowering creators with the right tools and resources they need to thrive. By driving growth and engagement through authentic, relatable content, our platform is reshaping the future of e-commerce.”
Meesho is transforming e-commerce by partnering with creators who authentically resonate with the diverse lifestyles of its 187 million annual transacting users. This approach not only enhances product discovery but also fosters trust and deeper consumer engagement. In its first year, Meesho’s Content Commerce initiative has reached over 14.5 million users, successfully bridging the gap between storytelling and shopping with a personalized experience designed for the Indian market. This strategy has driven nearly 10X growth across key categories such as Women’s Western Wear, Jewellery, and Footwear, Home Décor & Furnishing, Kidswear and Toys as well as Beauty & Personal Care., showcasing the impact of authentic, relatable content on shopping behavior.
Between January and December 2024, Meesho saw a remarkable 3X increase in order volume relative to platform through Content Commerce, highlighting the growing significance of influencer-driven shopping. The platform has partnered with over 21,000 creators, driving engagement across India. Its success extends beyond major metropolitan hubs like Delhi, Mumbai, Bengaluru, Hyderabad, and Pune, reaching underserved markets such as Bazpur (Uttarakhand), Kotputli (Rajasthan), and Pakyong (Sikkim). This emphasizes the power of influencer-led content in bridging discovery and purchase, fueling business growth across both urban and underserved markets.
“My journey as a content creator started with my passion for showcasing innovative and practical products that make everyday life easier. My first video review of a magic eraser went viral, with over 1.2 million views, and that really helped establish me as a trusted voice in this space. With my authentic and relatable style, I’ve built a strong connection with my audience by reviewing household essentials that genuinely make a difference. Meesho Creator Club has been a game-changer for me, offering tools that simplify content creation and monetization. I credit the program’s user-friendly features and supportive ecosystem helping me to stay authentic while continuing to grow as a creator.”, said Ramyaa Gopi, a creator from Chennai.
Meesho will further expand the Creator Club by onboarding a diverse range of creators, ensuring the program appeals to both micro and nano-influencers, as well as larger content creators. By building a creator-first ecosystem, Meesho is strengthening India’s creator economy, offering influencers a powerful platform to monetize content and enable new growth opportunities in e-commerce.
