H&M Beauty launches a new makeup assortment featuring Sharvari’s picks for the festive season
INDIA | 03rd OCTOBER 2026 | H&M Beauty India welcomes Sharvari as its first-ever brand ambassador. One of the country’s most promising young actors, Sharvari brings a fresh, confident and contemporary energy to the H&M Beauty universe, reflecting the brand’s fashion-first approach to beauty.
As H&M Beauty’s India ambassador, Sharvari will front the brand’s beauty communication in the market, bringing her unique perspective and personal style to the world of H&M Beauty.
“I’m incredibly excited to be H&M Beauty’s first ambassador in India. I’ve always loved beauty as a way to express myself, have fun and, most importantly, feel confident in my own skin. What I connect with most about H&M Beauty is the belief that beauty doesn’t have to feel complicated. It can be accessible, effortless and something you make completely your own. To me, the most beautiful thing is finding the products, looks and rituals that reflect who you are, rather than trying to fit into one idea of what beauty should be. I’m really looking forward to sharing this journey with H&M Beauty and seeing everyone discover their own favorites from the collection.” says Sharvari.
With fashion at its core, H&M Beauty brings together makeup, fragrance, hair and body care to complete the H&M look. From statement-making beauty to everyday essentials, the assortment is designed to make beauty an effortless part of personal style – the final accessory to every look.
“We’re excited to welcome Sharvari as our first-ever ambassador of H&M Beauty in India. It’s been a fantastic first year for the category, and we’re looking forward to building on that momentum. With her fresh take on beauty and personal style, Sharvari is the perfect partner as we continue to grow beauty and inspire our customers.” says Helena Kuylenstierna, Director, H&M India.
“Sharvari represents the energy and attitude we see in the next generation of beauty in India. She is confident, ambitious and has a strong, individual approach to fashion and beauty. We are incredibly excited to welcome her as the first face of H&M Beauty in India and to build this next chapter together,” says Tove Virding, Head of Marketing, H&M Beauty.
The partnership marks an important step for H&M Beauty in India, further establishing the brand as a fashion-led beauty destination and bringing its distinctive take on beauty to a new generation of consumers.
The new assortment includes the Elixir Gold Perfume, Blush & Glow Duo Palette, Glow Touch Liquid Highlighter, Waterproof Kajal, Swipe & Smudge Liquid Eyeshadow, Glowy Tint Liquid Blush, Plump Gloss and EDP Fragrance kit.
The range will be available online at HM.com, Nykaa.com and Myntra.com, as well as at all H&M stores across India from 1 October, including Ahmedabad One, Vastrapur, Iscon Emporio, Satellite, Palladium Mall, Thaltej in Ahmedabad.
== ENDS ==
