- The campaign takes a regional twist down south with Junior NTR, expanding from Zepto’s digital roots to feature prominently across platforms
- While 2024 was the year of Zepto ad films, this film marks the first Zepto ad to be featured on TV
Bangalore 10 March 2025 – Zepto, India’s fastest growing quick commerce platform, unveils its SuperSaver campaign, featuring Bollywood actor Akshay Kumar. Under the tagline “Prices itne low, ek baar dekh toh loh,” the campaign highlights the unbeatable prices curated by sellers on Zepto, making it the top choice for savvy Indian shoppers.
Akshay Kumar brings his signature comic flair to the campaign, reminiscent of his roles in classics like Hera Pheri, Welcome, and Singh is King. His energetic presence adds humour and a familiar charm that connects with audiences nationwide.
“Bahot mazza aya,” Akshay commented, “It reminded me of the early 2000s—those fun shooting days when I could really be myself. With Zepto, that old-school vibe’s back, and the prices? Sach mein itne low, pehli take mei toh mei khud app dekhta reh gaya tha!”
Chandan Mendiratta, Chief Brand and Culture Officer at Zepto, noted, “This campaign ignites the excitement of fast and smart shopping. Akshay’s vibrant energy is the perfect match for Zepto’s spirit, blending the thrill of quick shopping with substantial savings. We thank our sellers for enabling SuperSaver and the prices featured on our platform.”
The campaign extends to Southern India with a version starring Jr. NTR, tailored in regional languages, ensuring the message of efficient, cost-effective shopping resonates deeply across the country.
Set to broadcast across TV, YouTube, Meta, and outdoor platforms, and featured during the Champions Trophy finals, the Zepto SuperSaver campaign promises to leave a significant mark. The ad is also viewable on YouTube, broadening Zepto’s reach to an audience eager for quick commerce solutions that never skimp on savings or entertainment.
