– Opens at Maninagar, a well-established residential and retail neighbourhood with strong jewellery demand
AHMEDABAD, GUJARAT | 12th SEPTEMBER 2026 | Indriya, Aditya Birla Jewellery, has launched its new store in Ahmedabad, marking its 3rd store in the city and reinforcing its presence in one of western India’s most important jewellery markets.
Ahmedabad continues to be a key market for the brand, with a strong culture of jewellery consumption and a growing preference for contemporary, design-led collections. The city’s mix of traditional values and modern aspirations makes it a natural fit for Indriya’s expanding retail network.
Located in Maninagar, a well-established residential and commercial hub known for its strong retail activity, the store has been designed as a premium jewellery destination. It showcases over 37,000 designs across bridal, festive, occasion, and everyday categories, offering customers an extensive range to choose from. The store also features signature elements such as an exclusive bridal lounge and a dedicated kaarigari room, enabling customers to engage more deeply with the craftsmanship and detailing behind each piece.
The design of the store reflects a seamless blend of heritage and modernity, aligned with Indriya’s design-first philosophy. With this launch, Indriya continues to strengthen its presence across western India, while expanding its reach across key markets nationwide.
Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “Ahmedabad has consistently been an important market for us, and this new store reflects our continued commitment to the city. We are seeing strong demand for jewellery that combines craftsmanship with contemporary design, and we are excited to bring our offerings to a wider set of customers here.”
Indriya by the Aditya Birla Group continues to strengthen its presence in Western India with its growing footprint in Ahmedabad, bringing its design-led jewellery offerings and premium retail experience closer to customers in the city.
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