NATIONAL | 20th MAY 2026 | Coca-Cola India celebrates 50 years of Maaza® serving India with its taste of aam. Since its launch in 1976, Maaza® has deeply woven itself with India’s love for mangoes, building on strong legacy of great taste, childhood nostalgia & moments that feel distinctly Indian.
For five decades, Maaza®has remained a familiar presence across generations, from summer afternoons and family gatherings to small everyday celebrations. Over time, the brand has evolved beyond being just a beverage to becoming synonymous with the indulgence of ahomegrown mango that continues to feel both comforting and memorable.
As Maaza® marks this milestone year, the celebration extends beyond the brand’s journey alone. The 50-year legacy is also a tribute to the larger ecosystem that has shaped Maaza® over the years, from the fruit of Indian farms it comes from, to the consumers who have made the brand part of their lives, and the many hands behind every sip.
Sunainika Singh, Senior Director,Marketing – Nutrition, Coca-Cola India and Southwest Asia said, “Maaza® has spent half a century earning a place in the lives, shelves and memories of Indians. It has been there in summer holidays and family gatherings, in post-lunch Sunday desserts and festive spreads, in moments too small to photograph but too good to forget. What makes Maaza® extraordinary is that it has remained, through every decade, completely itself: honest, indulgent, and the closest feeling to enjoying a mango experience. That trust is 50 years in the making, and it is the only foundation we need for the next 50.”
Maaza® has continued to evolve with changing times while staying rooted in the taste and experience that made it a household favourite. From iconic campaigns such as ‘Taaza Mango, Maaza® Mango’ to culturally resonant campaigns like ‘Maaza® Ho Jaaye’, the brand has consistently celebrated consumers’ enduring love for mangoes and the small, deeply personal moments that shape everyday life, reinforcing the emotional connection people share with mangoes and with Maaza®.
Sukesh Nayak, Chief Creative Officer, Ogilvy India, said “Maaza® has always stood for the joy ofmangoes, not just as a fruit drink but as a feeling people grow up with.As we mark 50 years, it’s about celebrating that emotion and everything that brings it to life, in every sip.”
Beyond campaigns, Maaza®’s relationship with mangoes begins at the orchards and farming communities behind every bottle. Through Coca-Cola India’s Project Unnati, the company has partnered with over fruit farmersacross states and union territories, introducing sustainable agricultural practices including ultra-high-density plantation and drip irrigation systems that have helped improve fruit quality, increase yields, and strengthen India’s mango-growing ecosystem through a long-term grove-to-glass approach.
As Maaza® enters its second half-century, the brand remains committed to celebrating the joy, familiarity, and indulgence that have defined its journey for the last five decades. Through the year, Maaza® will celebrate mangoes through stories, experiences and moments that feel rooted in culture and everyday life, while staying true to the brand’s core identity.
