- Moneyboxx Finance strengthens grassroots presence through sponsorship and partnership with Saurashtra T20 Leaguein Gujarat
India 16th June 2025: Moneyboxx Finance Ltd., a BSE-listed NBFC focused on transforming credit access for the underserved micro and small enterprises in India, announced sponsorship initiative with one of India’s rapidly growing regional T20 cricket leagues with an aim to increase grassroots engagement. The company has partnered with Anmol Kings Halar in the Saurashtra Pro T20 League, securing prominent trouser branding on both legs for the team.
Through prominent trouser branding on both legs,the company aims to go beyond traditional brand exposure and build a deeper emotional connection with the communities it serves.The T20 league is scheduled to take place from 7th to 20th June 2025.The Saurashtra Pro T20 League have 5 teams with a total of 20 matches to be played during the league.
Commenting on this campaign, Mr. Mayur Modi,Moneyboxx Finance Ltd., said “Cricket and credit may seem like distant worlds, but at Moneyboxx, we see the same story of belief, opportunity, and breakthrough. Just as cricket gives small-town talent a platform to shine, Moneyboxx provides entrepreneurs in underserved regions with the capital and confidence to grow. This partnership celebrates that shared spirit of hustle, heart, and hope, something we’re also witnessing firsthand in Gujarat, where we’re expanding rapidly to support grassroots entrepreneurs and aim to cross ₹50 crore in loan disbursements by Q2 FY26.”
In India, cricket is more than just a sport, and the Saurashtra T20 League, now in its 4th edition in 2025, has played a pivotal role in spotlighting local talent and nurturing the spirit of competition and excellence at the grassroots level. The league stands out as a valuable platform for aspiring cricketers, offering them the rare opportunity to share the field with seasoned national and international players like Jaydev Unadkat, Harvik Desai, Chirag Jani, Dharmendra Sinh Jadeja, Prerak Mankad, Vishvaraj Jadeja, and Samarth Vyas.
By aligning with the team that have a strong community presence and regional loyalty, Moneyboxx is stepping closer to its core audience. This T20 league is not just about entertainment; it is about identity, passion, and local pride, making them a powerful platform for purpose-led engagement.
With a growing presence in Tier 2 and Tier 3 towns, Moneyboxx is using this opportunity to strengthen brand recall and strengthen the grassroots presence.
Moneyboxx currently operates 163 branches across 12 states, with 8 branches in Gujarat, leveraging a robust phygital lending model that combines strong on-ground presence with digital efficiencies. With a growing presence and strong customer response, Moneyboxx is well-positioned to deepen its footprint and further scale its impact on grassroots entrepreneurship.
