Illuminated the skies of Ayodhya and filled the air with a sweet aroma, reaffirming its commitment to showcase and celebrate our cultural heritage
India 07 November 2024: Cycle Pure Agarbathi, India’s leading home worship brand, in collaboration with the Raghukul Foundation, added a touch of grandeur, divinity, and enchanting aroma with a remarkable 121-feet agarbathi at Ayodhya’s Bharatkund Mahotsav. The seven-day event was inaugurated by lighting this largest-of-its-kind agarbathi by Mr. Ashok Kumar Saini, Sub-Divisional Magistrate and Mr. Ashutosh Tewari, Commando Officer, Ayodhya. Earlier this year, during the inauguration of the Ayodhya Ram Temple, Cycle Pure crafted a 111-foot agarbathi in Mysore to celebrate the Pran Pratishtha of the mandir, which was lit by Ms. Saraswathi, mother of renowned sculptor Arun Yogiraj.
The lighting ceremony embodied cultural pride and spiritual significance, aiming to enrich the Mahotsav with a message of joy, unity, and family harmony.
Speaking at the inauguration event, Mr. Ashok Kumar Saini, Sub-Divisional Magistrate, Ayodhya, said, “It is an honor to be part of this special occasion at Bharatkund Mahotsav, a celebration that reflects the essence of our cultural heritage and spirituality. The 121-feet agarbathi, crafted by Cycle Pure Agarbathi and Raghukul Foundation, is a powerful symbol of devotion and unity. Supporting such significant initiatives is a privilege, and it’s gratifying to contribute to preserving our cultural traditions while uplifting the spirit of Bharatkund Mahotsav.”
Cycle Pure Agarbathi’s 121-feet tall masterpiece was crafted over 23 days by a dedicated team of 18 skilled individuals, using handpicked materials like auspicious Dashanga: Honey, Konneri Gedde, Ghee, Sandalwood Powder, Guggula, Agaru, Sambrani, Devadaru, Loban, and White Mustard (Bili Sasive), along with Charcoal, Jigat, and Jaggery. The manufacturing process incorporates a unique technology devised by Cycle Pure’s specialist team.
Commenting on the lighting of the 121 feet agarbathi, Mr. Arjun Ranga, MD, Cycle Pure Agarbathi, said, “With spirituality at our core, we are committed to uplifting the artist community and bringing hope to people’s lives. This 121 feet agarbathi embodies that promise, spreading happiness and celebrating craftsmanship through its captivating fragrance—a tribute to our shared journey of inspiration and support.”
Known as Akhand Jyothi, with a unique fragrance called PARAMPARA crafted by the esteemed Mr. Ranga Rao and family, the agarbathi adds a touch of tradition and nostalgia, making it the most cherished fragrance. This endeavor symbolizes Cycle Pure Agarbathi’s commitment to preserving and showcasing the essence of cultural legacy.
