- Gujarat and Ahmedabad have emerged amongst the top regions for the Home, Kitchen, and Outdoors category on Amazon.in with 30% YoY growth
- in sees customer demanding for sustainable and healthier products
Ahmedabad 03 September 2024: Amazon.in today announced 30% YoY growth across Home, Kitchen, and Outdoors business in Gujarat and Ahmedabad, with approximately 20% growth in new customers that shopped on India’s most trusted online destination. An increase in demand for sports and fitness products by 20% has been witnessed in the region. Cricket, being the most popular sport in Gujarat, witnessed a 60% YoY increase in cricket gears. Furthermore, as customers increasingly turn to yoga for fitness and mindfulness, yoga essentials have experienced an impressive 40% YoY growth across the state.
Commenting on the occasion, K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India said, “At Amazon.in, we are humbled by the continued trust from our valued customers, affirming our position as India’s most trusted, preferred, and loved online marketplace. Our commitment of being ‘har muskaan ki apni dukaan’ drives us to deliver seamless customer experiences across a wide range of products from top brands at various price points. Ahmedabad holds special significance for us, and we are thrilled to introduce Amazon.in’s Home and Kitchen Xperience Arena to the city. As we gear up for the upcoming festive season, we are thrilled to serve our brand partners, sellers, and delight customers across the beautiful state of Gujarat, and the rest of India.”
Here are some shopping trends that Amazon.in has witnessed in Gujarat and Ahmedabad:
- Customers are shifting towards sustainable living: With customers becoming more environmentally conscious, in 2024, Amazon.in has successfully sold over 4,000 solar panels and is currently live with 10 EV brands across 25+ cities in Gujarat. Interestingly, Amazon.in has seen at least one electric scooter being sold daily from renowned brands like Bajaj Chetak and Hero Vida in the city.
- Growing interest towards convenience, wellness and security: Customers are increasingly embracing automated home cleaning solutions, such as robotic vacuums and accessories, leading to a remarkable increase of close to 95% in Gujarat. Furthermore, Air purifiers have seen close to 70% growth, reflecting a shift towards healthy living, while coffee machines and air fryers have risen by 50% and 45%, respectively. Also, customers are choosing digital door locks, video doorbells and security cameras to ensure tighter and smarter security, resulting in an increase of nearly 70% YoY in the state
- Rising demand for premium lifestyle products: Ahmedabad has experienced nearly 35% YoY growth in the large furniture category, with premium items such as sofa sets and wardrobes showing substantial increases of 50% and 45% YoY, respectively. Additionally, small and emerging furniture categories, including dressing tables and folding chairs along with shoe racks and organizers, have seen impressive growth of 50%, 65%, and 50% YoY, respectively. Also, in Gujarat, Amazon.in has become a preferred destination for bathroom fittings, with the category witnessing a 45% YoY spike, and products like sinks, toilets, and bathtubs experiencing growth of over 90% YoY
- Preference for DIY and auto products soars: In Ahmedabad, newer categories like wall paints have seen exponential growth of 2.5X YoY, reflecting customers’ growing interest in home aesthetics. Customer demand for automotive products is on the rise, with car vacuum cleaners being the fastest-growing category, experiencing approximately 60% YoY growth. Notably, 60% of searches are specifically focused on cordless models.
After successful editions of the Home and Kitchen Xperience Arena in Lucknow, Chandigarh, Dehradun, Indore, and Bhubaneswar, Amazon.in received an overwhelming response to the culmination event in Ahmedabad as well that featured products across Furniture, Home Essentials, Kitchen & Appliances, Home Décor & Lighting, Sports & Fitness, Electric Vehicles, Auto Accessories, Outdoor & Gardening categories and much more. This one-of-a-kind showcase offered media and partners an opportunity to experience their favorite brands and products while interacting with Amazon India’s leadership. The event was also graced by the presence of esteemed brand partners from Ganesh Kitchenware, Urban Space home decor, and Plantex, a premium home improvement brand alongside Aloxe, a newly launched DIY liquid wallpaper brand.
Gujarat is an important market and plays a significant role for Amazon India. As India’s most loved marketplace, the e-commerce marketplace will continue to work with local stores and MSMEs across the state and country bringing new tools, technologies, innovations, and initiatives that will unleash the entrepreneurial spirit of Indian businesses. Amazon.in has more than 2 lakh sellers in the state, and 1 fulfillment center along with 1 sortation center in Ahmedabad and 1 in Surat.
