INDIA | 14th OCTOBER 2026 | Haier Appliances India, the No. 1 global major appliances brand for 17 consecutive years, has reimagined refrigeration in the country with the launch of the Haier In-Vista, India’s Only Five-Door Built-In Refrigerator. Introduced at the ‘Elevate with Haier’ launch event, the In-Vista is designed to redefine the role of refrigeration in modern Indian homes. As premium Indian homes increasingly place as much emphasis on aesthetics and architectural integration as on functionality, the refrigerator features a flush, gap-free installation that integrates seamlessly with surrounding cabinetry, creating a sophisticated and luxurious aesthetic. Combining sophisticated design with enhanced food organisation and preservation, the In-Vista caters to consumers who appreciate luxury and seek to bring elevated aesthetics and functionality into their modern homes.
Designed around the philosophy of “Built-in to Stand Out”, the Haier In-Vista is designed for modern, design-conscious homeowners with a taste for luxury. Featuring Haier’s Free Standing, Built-in Technology, the refrigerator perfectly blends in with surrounding cabinetry, delivering a sophisticated, built-in aesthetic with 0 cm side gaps. A professional hydraulic hinge enables a wide-angle opening of 113°, with an automatic closing mechanism at 45°, ensuring convenient access and effortless operation. Combining design flexibility with premium aesthetics, the Haier In-Vista is an ideal choice for modular kitchens and can also be used as a freestanding side-by-side refrigerator.
At the heart of the Haier In-Vista is its 5-door, 5 dedicated zone Family Care layout, featuring 12 storage sections designed to provide tailored storage environments for different categories of food. The thoughtfully organised architecture comprises a Fridge Zone, MRA Fresh Zone, Magic Convertible Zone, dedicated Freezer Zone and Deep Freeze Zone, offering greater flexibility and convenience to meet diverse food storage needs.
A key highlight of the MRA Fresh Zone is its MRA Fresh Technology, which helps reduce oxidation and maintains humidity levels above 90% within a sealed, high-moisture drawer, keeping fruits and vegetables fresh for longer. Functioning like a cellar for fresh produce, the technology delivers 2–6 times better moisture retention, helping preserve the freshness and quality of fruits and vegetables.
Inspired by the beauty of nature, the Haier In-Vista features an exquisite black stone finish, named Ornate Black, that brings refined luxury and contemporary sophistication to modern kitchen spaces. Its soft-glow, sensor-activated lighting adds to the sense of luxury, illuminating the interior when needed, while 270° interior illumination further enhances visibility and ensures convenient access to stored items.
Commenting on the launch, Mr. NS Satish, CEO, Haier Appliances India, said, “At Haier, innovation begins with understanding how consumer lifestyles are evolving and creating solutions that make everyday living better. With the launch of the In-Vista, we are reimagining premium refrigeration with India’s only five-door built-in refrigerator, bringing a new level of luxury and functionality to modern Indian kitchens. Featuring Haier’s Free Built-in Technology for seamless integration with kitchen interiors, intelligent 5-zone storage and advanced food preservation, the In-Vista 5-Door Side-by-Side Refrigerator brings together thoughtful design and practical innovation. This launch reflects our continued focus on developing products that combine distinctive aesthetics with everyday convenience, while strengthening Haier’s premium portfolio and bringing a new standard of refrigeration to Indian homes.”
The Haier In-Vista 5-Door Side-by-Side Refrigerator will be priced at INR 2,59,990. Consumers can purchase the newly launched refrigerator through Haier’s official website and retail outlets across the country.
Haier In-Vista 5-Door Side-by-Side refrigerator – Detailed overview of features:
“Built-in to Stand Out”
The Haier In-Vista’s Free Built-in Technology combines a professional hydraulic hinge enabling a wide-angle opening of 113° with an automatic closing mechanism at 45°, with an innovative bottom-heat-exchange architecture. Haier has revolutionised conventional architecture of the contemporary refrigerator by shifting the heat exchange from the sides to the bottom. This technology keeps the side panels cool, enabling a seamless built-in installation with 0 cm side gaps. Together, these innovations deliver effortless accessibility and a sleek, integrated aesthetic that blends sophisticated kitchen design with everyday practicality. The platform is supported by 60 global patents, alongside UL and VDE certifications referenced in the product specifications.
5-Door, 5-Zone Family Care Layout for Intelligent Food Storage
The Haier In-Vista features a 5-door, 5-zone Family Care layout, designed to provide dedicated storage environments for different categories of food. The five zones include the Fridge Zone (+1°C to +9°C), MRA Fresh Zone (+1°C to +9°C), Magic Convertible Zone (+5°C to -20°C), Freezer Zone (-14°C to -24°C), and Deep Freeze Zone (-30°C), offering tailored storage conditions to suit diverse food preservation needs. From fresh fruits and vegetables to frozen foods, ice and beverages, each category gets its dedicated space, while a wave-shaped base shelf securely accommodates wine and beverage bottles for added convenience.
MRA Fresh: Designed Around What Food Needs
The In-Vista introduces MRA Fresh, Haier’s preservation ecosystem designed to help maintain freshness, texture and nutrition. Its MRA Fresh Technology creates a sealed, high-moisture environment specifically designed for fruits and vegetables, delivering 2–6 times better moisture retention. According to the product specifications, the technology also helps retain over 95% of soluble sugar and Vitamin C, supporting better preservation of the freshness and nutritional quality of fresh produce.
Magic Convertible Zone
The 66L Magic Convertible Zone offers the flexibility to function as either a refrigerator or a freezer, with temperatures adjustable from −20°C to +5°C. This versatile space adapts to changing household needs, accommodating everything from beverages and fresh produce to meat, seafood and frozen foods. A dedicated automatic ice maker in the freezer zone further enhances everyday convenience.
Deep Freezer Zone
The refrigerator’s Bottom Cooling System further reimagines conventional cooling by integrating the evaporator and fan at the base and circulating cold air around the food rather than directing it straight onto the contents. This innovative system enables 50% faster air circulation, helps prevent frost from forming on food items, maintains temperature fluctuations of less than 0.1°C, and offers deep-freezing capabilities down to −30°C.
The refrigerator also features ABT Pro sterilisation, which operates an automated sterilisation cycle approximately every hour, with each cycle taking less than 20 minutes under specified operating conditions. The system works across the refrigerator and freezer environment, with the process visible through the connected app.
Premium Design Meets Everyday Intelligence
The In-Vista features an elegant Ornate Black, stone-textured exterior, inspired by the beauty of natural stone, complemented by sensor-activated ambient lighting and 270° interior daylighting to create a refined visual and functional experience.
The refrigerator further integrates Haier’s Master Smart app suite, bringing connected intelligence into everyday food management. Through the Haier app, users can track food and expiry cycles, receive storage guidance, manage ice production, optimise energy use and view sterilisation progress in real time. The system is designed to manage these functions in the background, minimising the need for manual intervention.
The Dedicated Auto Ice Maker operates within a separate ice zone and can be managed through multiple modes, including Standard, Cyclic, Custom and Sleep settings.
With the Haier In-Vista, the company is bringing together the key expectations of the premium refrigerator category: flush built-in integration, multi-zone storage, advanced food preservation, continuous hygiene, flexible cooling and connected intelligence.
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