Marking Sprite’s first foray into the game-show format, the series extends Sprite’s association with spice into a new world of celebrity entertainment and pop culture.
Link to the trailer: https://youtu.be/VtkdgQIMTDs?si=Ej_gBxd4fkrWd5t0
NEW DELHI | 06th OCTOBER 2026 | Sprite, Coca-Cola’s billion-dollar lemon-lime flavoured beverage brand, today announced the launch of Sprite Truth & Spice – an eight-episode digital entertainment series inspired by India’s shared love for spicy food and authentic conversations. Designed for today’s digital-first audiences, the series brings together celebrity pairings as they take on iconic spicy dishes through playful challenges, candid conversations and unscripted moments, turning everyday spice into a fresh pop-culture experience.
The series features an eclectic mix of personalities, including comedian Aaditya Kulshreshth, popularly known as Kullu, and travel creator Larissa D’sa; digital creator Shreya Kalra (winner of Lock Upp Season 2) with Rishabh Jaiswal; Indian cricketer Arshdeep Singh with Samreen Kaur; music producer and singer-songwriter Garv Taneja with Nandini Nayal (Gini); actors and dancers Shantanu Maheshwari and Shruti Sinha; Varun Sood and Vihaan Samat; stand-up comedians Swati Sachdeva and Gurleen Pannu; and Nayani Pavani with Mehaboob Dil Se.
Two episodes of Sprite Truth & Spice will be presented in association with Tinder, bringing together two brands that celebrate connection, conversation and shared experiences. The partnership adds a fresh cultural layer to the series, creating relatable moments that resonate with young audiences.
Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and Southwest Asia, said, “Sprite’s crisp lemon-lime taste has always been a natural match for spicy food. Today, spicy is more than just a flavour; it’s a social experience, a challenge to take on, and a reason to come together. That’s ‘Sprite Truth & Spice’, a format built on truth-or-dare, our own love for card-games and a serious amount of spicy food. Viewers can expect unfiltered truths, confessions nobody saw coming, chaotic chemistry, and it all starts with a can of Sprite or Sprite Zero, bringing a refreshing twist to every spicy moment. It’s a fun, spontaneous hangout ritual that lets friends, families and even strangers to play along.”
The season trailer has premiered, with weekly episodes rolling out from 17 September to 5 November 2026. Sprite Truth & Spice will be available on Sprite’s YouTube channel, supported by creator collaborations, social-first content and amplification across Sprite and partner digital channels.
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