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April 29, 2026
Ultimate Gujarat
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D’Decor’s Sansaar Enters Franchise Retail with First Store Launch in Surat

SURAT, GUJARAT | 27th JANUARY 2026 Sansaar, the sustainable home furnishings brand from the house of D’Decor Exports Pvt. Ltd., has reached a key milestone in its retail journey with the launch of its first-ever franchise store in Surat.

Located at Homeland City Mall in the upscale residential and commercial hub of Piplod, the store marks Sansaar’s entry into the franchise-led retail format. Surat has witnessed sustained demand from discerning homeowners, alongside rapid growth in real estate and luxury, design-led projects. Supported by a mature trade ecosystem and a strong community of architects, designers and textile professionals, the city offers a market where design sensibility and commercial opportunity converge, making it a strategic choice for Sansaar’s franchise debut.

Spanning 1,600 sq. ft. across two levels, the store is designed to offer an immersive and elevated shopping experience. The layout of the space, designed by Ernesto Bedmar, one of Southeast Asia’s most renowned architects, reflects Sansaar’s refined design philosophy, blending functionality with modern aesthetics to create an environment that encourages customers to explore the brand’s diverse offerings with ease.

Commenting on the launch, Sanjana Arora, Co Founder-Sansaar: A D’decor Brand, said, “The opening of our first franchise store marks an important new chapter for Sansaar. Surat’s thriving design community, strong textile heritage and evolving lifestyle aspirations align perfectly with our vision of building a brand with national reach. The franchise model will enable us to scale quickly while maintaining the quality and design integrity that Sansaar stands for.”

The store showcases Sansaar’s complete portfolio of over 3,000 SKUs, spanning upholstery and multi-purpose fabrics, curtains, bedding, rugs and trimmings. Designed as a comprehensive destination, it caters to homeowners, architects, interior designers and trade professionals seeking high-quality decor solutions.

Having already scaled to over 450 retail outlets within its first year, Sansaar now enters a phase of accelerated growth. Following the proven expansion playbook of its parent company, D’Decor, the brand plans to rapidly expand its presence across India through a franchise-led model, strengthening its footprint across key markets.

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